The business was started in 2018. It has been a resounding success since the first year of operation. The business was also trading throughout the lockdown, registering great profits during this time.
The operation is very streamlined, with the factory being run with very low overheads, on a farm in the Northern Suburbs of Cape Town. Sales, marketing and admin are done remotely by a sales team. The business has a dedicated app which co-ordinates the activities of the business. This has been a resounding success. The business also has an excellent reputation, as can be evidenced by social media reviews.
Water conservation is a huge focus area for households, businesses, as well as the government. As such, massive growth opportunities exist for further expansion of this business. This manufacturing operation is the proverbial well-oiled machine, and is and has been very lucrative.